Going all the way back to 1972, Coats & Clarks issued Free Leaflet 1046 to create four little crocheted dolls.
These are actually Country Themed Christmas dolls. A being dutch, B Japanese, C Russian and D Spanish. This Free Leaflet was part of their promotion of their Knit-Cro-Sheen Mercerized Cotton threads. I would assume the leaflet were displayed by the threads in the individual stores.