The three dress choices, appropriately so for 1953, are of the shirtwaist style. The one commonality, beyond dresses, is the pointed collar. All three of these pattern choices feature a pointed collar. So, I'd think it is a fairly safe assumption that was a hot detail for that fall season.
Workbasket 4519 - Misses shirtwaist, which they are calling a 'step-in'. This was also marketed under Anne Adams 4519 and R4519, with suppliers referenced over at Wikia Vintage Patterns.
Workbasket 4605 - Girls dress with a pointed collar they are calling a 'wing'. I love the contrast shaped pockets, neck tie and sleeve bands.
Workbasket 4557 - This dress has a faux wrap look in the front, made even more interesting with the paneled skirt.
Yes, they are calling each of these collars something different - Crisp and wing, but still .... it's right in fashion mode ... a pointed collar.
Hope you enjoyed the old pattern advertisement. Thanks for stopping by,